The mobile armaggedon... according to Google
Google have once again changed their search algorithms, as of 21/04/2015, to now find more mobile-friendly results and give these greater prominence within search results on a mobile device.
This is a direct response to the fact that more and more people are using a mobile device to access the internet, so seems a fairly logical way to take things. The hope is that more users can find more mobile friendly pages than ever before.
The paragraph below is directly from Google's Webmaster blog:
"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."
So this really is a major change that will have a significant impact on their search results, and it should make it easier for users to find relevant results that are optimised for their smartphone / device.
We really should not be alarmed by this decision by Google. We have recently seen some data indicate that up to 70% of traffic originates from mobile devices. If this continues to progress then it is all too clear to see the benefits of conforming to Google's guidelines and making sure that your website is mobile friendly... be it mobile optimised or responsive.
Should you decide to not to act on this, then you may very quickly see your listing plunging down the rankings.
Google offer a mobile-friendly test tool so make sure you check out your website.
If your website is not mobile-friendly, then take a look at our mobile optimisation service. Depending on the size of your website, we are able to produce a mobile optimised website for you within a matter of days.