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Responsive and Mobile Optimised Websites: Explained

You need a mobile friendly website, but are unsure about which to choose from... Mobile Optimised or Responsive?

Both a mobile site and responsive design will optimize your site to be more appropriate for smaller screens; both will offer simpler navigation and faster load times. However, there are certain differences, which is why we feel it's important to point out the advantages and disadvantages of both solutions below.

MOBILE

A mobile site is essentially a copy of your existing website, where the server does the work to deliver an optimised page that’s smaller and easier to navigate.

This solution can really customise a unique experience for mobile users.

RESPONSIVE

In responsive design, the screen size of the device (your smartphone, tablet, laptop screen and so on) is registered by the website which then adjusts the layout accordingly. It switches between options on-the-fly.

A good responsive site should be designed to make choices about what content is delivered, appropriate to the screen size.

 

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